The Need for a Rebrand
We’ve seen it all before, a new CMO in town that wants to leave their mark. A restless Creative director that’s unsatisfied working with a brand that didn’t come from their own thoughts and hands. A designer desperate for fresh content on their portfolio site.
How do you know if a brand actually needs a rebrand? There are hundreds of listicles online that assure it’s as simple as 123 to determine. To me, it’s more human.
Does it articulate at-a-glance what the company actually stands for? Who they are? What they aspire to be? What makes them different? What keeps companies using their services for 10+ years? Why clients feel comfortable handing over their most sensitive info? the blue/purple gradients and sterile starkness was telling me (us) no.
A traditional looking onsite corporate office with white walls and grey carpet, yet somehow glowing with life. That was my experience walking into the Rambler Park headquarters. Less than 20 people all with smiles and waves as I walked in for my interview. Directors of Consulting - one worked her way up from a file clerk, one whose family has no idea how badass he is at his job, and one who casually got her yoga certification mid busy season. Sales guys, a few just excited to learn the ropes plus one that knows way more than he thinks, Operations gurus who would give you the shirt off their back. Two co-founders that bucked the button-ups and weird hierarchy, they took a chance on a Brand Marketer with no experience in the industry.
That is the brand, human and empathetic. Not overly complicated yet easily expert. Gleaming with life and prioritizing intuitively the need for connection in an otherwise partnership-less industry.
Welcome to the next era of Modern Tax, one that looks more like itself and is as powerful as it’s always been.
Just happy to be here-